Email Deliverability Insights and Interviews

Email marketing is one of the most effective strategies for reaching out to a broader target audience. Therefore, it's hardly surprising that all businesses, large and small, invest in building a robust email …

As an email marketer, it's literally your job to promote clients' businesses with marketing email. However, the challenge is to make your message stand out in a sea of promotional emails in recipients' …

One of the most essential parts of an accessible email is a well-defined image. Alternative text or alt text (a.k.a. alt tag), can help interpret an image for screen readers. They also come …

Did you know that over 361 billion promotional and transactional emails are sent daily? That figure is projected to reach 476 billion by the end of 2025. Email marketing strategies are evolving every …

Loyal customers are the cornerstone of every successful business. While brands can leverage several innovative strategies to boost customer loyalty, email marketing remains the most effective business communication channel. Despite the growing popularity …

The holiday season is the most anticipated time of the year for email marketers. As shoppers go crazy buying gifts for themselves and their loved ones, the demand for email marketing campaigns stays …

Picture this. You're paying at the cash register at your local convenience store when you notice an attractive flyer. You pick it up. The message reads: Timmy's Bar & Grill – FRIDAY HAPPY …

Did you know Gmail users can segment their inbox into tabs so the most important emails stay on top of the inbox? In fact, users can segregate emails into five different inbox tabs. …

An email marketing campaign is only effective when your emails reach subscribers' inboxes. You might have the best email subject line, the most attractive body copy, or the most lucrative offer but still …

Whether you own a small business, startup, or non-profit, emails are the most effective communication medium. From welcome messages and product announcements to cart abandonment notifications, order confirmations, and customer feedback, email plays …

Email and social media marketing are the two most powerful digital marketing channels today. With the right strategies, they can help grow brand awareness, build a loyal audience, and increase revenue sustainably. On …

Despite the meteoric rise of social media and significant technological breakthroughs, email marketing remains the most effective business communication channel. With a record 4.73 billion projected users by 2026, which is over half …

Spam traps are email addresses that can appear on your email list. They are an email marketer's worst enemy as they affect email deliverability, hamper sender reputation, and send emails to the spam …

As smartphones continue to become accessible to the masses, more and more people globally are spending an increasing amount of time exploring the digital realm. This has suddenly opened floodgates of opportunities for …

One of the most surefire ways to kill your email marketing campaign is to assume the recipients know what you are offering. Veteran marketers know that without a clear call to action, your …

Ensuring effective email deliverability is not just about reacting to issues as they arise; it's about proactive planning and consistent monitoring. Think of this process like working with a personal trainer at the …

Most businesses today use emails to communicate with clients. This makes phishing the ideal tool for duping unsuspecting customers. Sending emails from a fake address is not very difficult for skilled fraudsters. This …

Trying to grab the reader's attention in an overflowing inbox is quite the task nowadays. Therefore, email subject lines are crucial to improving open rates. They are the first thing email recipients read …

Accelerated Mobile Pages (AMP) is an open-source technology developed by Google in 2015 that boosts page load speeds on mobile devices. It allows marketers to embed interactive elements like purchase buttons, carousels, confirmations, …

Email segmentation is the process of dividing your email lists into categories for better outreach. Marketers can segregate contacts based on shared values and preferences and send personalized messages based on that information. …