Our chief strategist, Adam Holden-Bache recently joined Jen Bonnett with The Creative Coast for an online discussion about how to win at email marketing. You can watch it here [VIDEO] or read the transcript.
We spoke to 25 deliverability experts from all over the email delivery ecosystem. Here’s what they had to say about unhealthy sender behaviors, their motivations, and the ways they manifest themselves.
Sub-optimal data practices seemed like an appropriate place to take our first deep dive. We heard about bad data and its ill effects in almost 100% of our interviews.
We talked with 25 deliverability experts from a wide variety of companies. They graciously shared their time and expertise with us.