We spoke to 25 deliverability experts from all over the email delivery ecosystem. Here’s what they had to say about unhealthy sender behaviors, their motivations, and the ways they manifest themselves.
Sub-optimal data practices seemed like an appropriate place to take our first deep dive. We heard about bad data and its ill effects in almost 100% of our interviews.
We talked with 25 deliverability experts from a wide variety of companies. They graciously shared their time and expertise with us.