You’re all set!

Email marketing is one of the most effective strategies for reaching out to a broader target audience. Therefore, it's hardly surprising that all businesses, large and small, invest in building a robust email …

As an email marketer, it's literally your job to promote clients' businesses with marketing email. However, the challenge is to make your message stand out in a sea of promotional emails in recipients' …

One of the most essential parts of an accessible email is a well-defined image. Alternative text or alt text (a.k.a. alt tag), can help interpret an image for screen readers. They also come …

Did you know that over 361 billion promotional and transactional emails are sent daily? That figure is projected to reach 476 billion by the end of 2025. Email marketing strategies are evolving every …

Loyal customers are the cornerstone of every successful business. While brands can leverage several innovative strategies to boost customer loyalty, email marketing remains the most effective business communication channel. Despite the growing popularity …

The holiday season is the most anticipated time of the year for email marketers. As shoppers go crazy buying gifts for themselves and their loved ones, the demand for email marketing campaigns stays …

Picture this. You're paying at the cash register at your local convenience store when you notice an attractive flyer. You pick it up. The message reads: Timmy's Bar & Grill – FRIDAY HAPPY …

Did you know Gmail users can segment their inbox into tabs so the most important emails stay on top of the inbox? In fact, users can segregate emails into five different inbox tabs. …