Education: Email Deliverability’s Kryptonite & Salvation

More than 20% of our interviewees said that they feel like many of their clients could benefit from valuable deliverability education.

Unhealthy Sending Practices and Their Correlation to Email Performance and Deliverability

We spoke to 25 deliverability experts from all over the email delivery ecosystem. Here’s what they had to say about unhealthy sender behaviors, their motivations, and the ways they manifest themselves.

Email Deliverability Problems? You’ve Probably Got Bad Data

Sub-optimal data practices seemed like an appropriate place to take our first deep dive. We heard about bad data and its ill effects in almost 100% of our interviews.

Email Deliverability Experts Reveal Top Concerns, Challenges for ESPs & Brands

We talked with 25 deliverability experts from a wide variety of companies. They graciously shared their time and expertise with us.

How a Data Breach Affects Email Deliverability

You’re right in assuming that someone’s SSN being stolen has little bearing on email deliverability, the fact is, legitimate emails in the wrong hands can lead to misdeeds, mischief and damaged reputations at seemingly innocent email senders.