How to Setup Google Postmaster V2
Step-by-step guide on how to set up Google Postmaster Tools and monitor your mailing reputation, authentication, spam complaints, and more.
We have a lot of ideas. When we think they’re worthy of your time, they live here. Want them in your inbox, too?
Step-by-step guide on how to set up Google Postmaster Tools and monitor your mailing reputation, authentication, spam complaints, and more.
Google’s new Verified Sender Program, powered by Campaign Verify, gives eligible political committees a path around standard Gmail spam filters. Discover what political non-profits need to know to stay compliant.
Getting an email delivered and getting it into the inbox are two very different things. Your email service provider might report a 99% delivery rate
Your email platform shows 98% delivered. But do you actually know what that means? Most email marketers have been there; you hit send, the numbers
The best SMTP providers in 2026 are Mailtrap, Mailgun, Amazon SES, and Postmark. Each uses a different infrastructure philosophy, pricing model, and deliverability toolset; the
A practical guide to improving deliverability and trust If you’re sending emails—whether transactional alerts, product updates, or marketing campaigns—authentication is no longer optional. Mailbox providers
Overview West Marine, a leading retailer in the marine and boating space, faced declining email performance driven by deliverability issues, outdated data, and inconsistent engagement.
A Practical Guide to Fixing Deliverability If your emails are landing in the spam folder, you’re not necessarily doing something wrong. You’re likely just failing
If you’re sending email—whether it’s a high-stakes marketing campaign or a critical transactional notification—you’ve likely heard the terms deliverability and inbox placement used interchangeably. Here
DMARC is where email authentication becomes enforceable. SPF and DKIM prove who sent the message. DMARC tells mailbox providers what to do when those checks
Email authentication expectations keep rising. Mailbox providers now assume DKIM is present, correctly configured, and actively signing mail. If you send email through Microsoft 365,
Email authentication is no longer “nice to have.” Since 2024, mailbox providers like Google, Microsoft, and Yahoo require proper authentication for reliable inbox placement. Miss