How will Apple MPP and BIMI Change Email Deliverability?

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Zoho‘s 28th Episode of Expert Diaries focuses on two topics that email marketers around the world have been discussing a lot: Apple MPP (Apple Mail Protection Protection) and BIMI (Brand Indicators For Message Identification).  Their expert of the day was Sarah Connolly, Email Industries’ own Head of Deliverability, who helped the team at Zoho to […]

Email List Hygiene Best Practices Guide: From DIY to Done-for-You

If you’ve been finding it more challenging to hit the inbox consistently, you’re not alone. Spam filters have become increasingly sensitive in recent years. Mailbox providers, like Gmail and Outlook, have been deploying sophisticated machine learning algorithms that are adept at interpreting signals that may indicate whether people want to read your emails, or not. […]