What are the Main Types of Email Authentication?
Email marketing remains one of the most popular business communication channels today. This is because email campaigns are effective and cheap compared to other marketing channels offering similar results. However, crafting an impeccable campaign doesn't guarantee results if your domain lacks email authentication. Our email deliverability experts can supercharge your email security so you meet […]
The Role of DNS Records (SPF, DKIM, DMARC) in Domain Reputation
Despite the technological revolution, email remains one of the most effective communication tools for business correspondence. However, the efficacy of email marketing campaigns depends on several factors. Cybercriminals often exploit email systems, leading to issues like email spoofing and phishing. Implementing DNS records such as Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based […]
Legitimate Emails Going into Spam: Causes and Solutions
Even legitimate marketing emails can land in the spam folder—hurting engagement and performance. Learn why this happens and how to prevent it with authentication, better content practices, and email deliverability tools.