Your Go-To Email Marketing Blog

We have a lot of ideas. When we think they’re worthy of your time, they live here. Want them in your inbox too?

Exploring ideas others don’t. Raising questions others won’t.

Email Industries Accepted into SC Launch
Email Industries is proud to announce that it is one of the newest client companies in the SC Launch program, which is funded and managed by the South Carolina Research Authority, or SCRA.
Education: Email Deliverability’s Kryptonite & Salvation
More than 20% of our interviewees said that they feel like many of their clients could benefit from valuable deliverability education.
How to Win at Email Marketing
Our chief strategist, Adam Holden-Bache recently joined Jen Bonnett with The Creative Coast for an online discussion about how to win at email marketing. You can watch it here [VIDEO] or read the transcript.
Unhealthy Sending Practices and Their Correlation to Email Performance and Deliverability
We spoke to 25 deliverability experts from all over the email delivery ecosystem. Here's what they had to say about unhealthy sender behaviors, their motivations, and the ways they manifest themselves.
Email Deliverability Problems? You’ve Probably Got Bad Data
Sub-optimal data practices seemed like an appropriate place to take our first deep dive. We heard about bad data and its ill effects in almost 100% of our interviews.
Email Deliverability Experts Reveal Top Concerns, Challenges for ESPs & Brands
We talked with 25 deliverability experts from a wide variety of companies. They graciously shared their time and expertise with us.
How a Data Breach Affects Email Deliverability
You’re right in assuming that someone’s SSN being stolen has little bearing on email deliverability, the fact is, legitimate emails in the wrong hands can lead to misdeeds, mischief and damaged reputations at seemingly innocent email senders.
How to Add a User to Your Google Postmaster Tools Account
Here's the easy way to add a new user to your Google Postmaster Tools acccount.