Gmail Strengthens Bounce Policies for November 2025
Gmail is tightening its authentication requirements once again, with new bounce and rejection policies taking effect in November 2025. This update builds on earlier enforcement phases introduced alongside Yahoo’s standards in 2023–2024, signaling a new era of accountability for bulk senders. Unauthenticated emails or those sent without proper SPF, DKIM, and DMARC alignment will now face stricter delivery interruptions, from rate limits to permanent failures. The move emphasizes Gmail’s ongoing push to improve inbox security and reduce spam by enforcing stronger authentication and transparency across the email ecosystem.
Yahoo’s SenderHub: What Marketers Need to Know
Yahoo’s new SenderHub Insights gives marketers unprecedented visibility into email performance, complaint rates, and deliverability trends. Learn how to verify your domain, interpret Yahoo’s 0.3% complaint threshold, and combine SenderHub data with Google Postmaster Tools for a complete view of sender reputation and inbox placement.
How to Set Up Basic Authentication for Your Email Server
Are you looking for the simplest way to set up basic authentication for your email server? This article provides a step-by-step guide to configuring basic authentications using protocols such as SMTP authentication, IMAP configuration, and POP3 authentication. We explore the prerequisites, setup process, and considerations for using basic authentication securely. It’s important to point out […]
What is the Difference Between Delivery Rate and Deliverability?
Why do some of your emails reach the server but still miss the inbox? That’s where the difference between delivery rate and email deliverability comes in. Both are key metrics, but they measure different aspects of your email performance. If your delivery rates are high but your emails aren’t reaching your audience, it might be […]
Comprehensive Budgeting for Email Deliverability Management
