At a Glance
Inbox Placement: ↑ Improved from 82.3% to 93.7%, now holding steady between 94–98%
List Size: ↓ Reduced erroneous emails by 35% after validating and removing inactive or risky contacts
Reputation: ↑ Major blocklists cleared, with fewer bounces and spam placements
About WithMe
WithMe elevates the modern day-to-day living experience with innovative takes on staple amenities for the multifamily industry and beyond. Our PrintWithMe and SipWithMe solutions delight amenity users and make life easier for the teams managing them.
The Challenge
In early 2024, the marketing team at WithMe, Inc. began to see sharp declines in engagement and conversions across their outbound campaigns. Inbox placement had fallen to 72–80%, and some 1:1 and ABM sequences showed 0% engagement — clear evidence that key emails weren’t reaching their targets.
The team traced the problem to blocklisting, weakened domain reputation, and outdated list hygiene, all of which were undermining sender trust and deliverability. Even transactional and customer success messages were being filtered or blocked.
WithMe recognized the need for expert help to reverse the trend. They turned to Email Industries for a comprehensive audit, infrastructure repair, and a strategy to restore inbox placement and rebuild confidence in their email program.
The Solution
WithMe partnered with Email Industries to execute a full-scale deliverability remediation project, combining strategic consulting, infrastructure optimization, and ongoing monitoring to restore inbox placement and protect domain reputation.
Over a six-week engagement, Email Industries delivered a focused set of services, including:
- A 50+ page Deliverability Audit outlining root causes and actionable recommendations
- Infrastructure review to verify SPF, DKIM, and DMARC alignment
- An IP and domain warming plan to rebuild sender trust
- List hygiene improvements using Alfred.email and third-party validation tools
- Reputation monitoring and alerting for early issue detection
- Hands-on consulting to ensure seamless implementation
Together, the teams conducted a full data cleanup, reducing total list size by 35% while improving quality. Templates were simplified to remove deliverability-sensitive elements, and cross-functional collaboration between marketing and customer success helped secure client-side whitelisting.
To safeguard future performance, WithMe implemented domain segmentation between marketing and transactional sends and adopted continuous testing and monitoring to quickly identify and resolve new deliverability risks.
The Result
The impact of these efforts was both immediate and sustained. Within weeks of completing the initial remediation phase, WithMe’s deliverability rebounded dramatically:
- Inbox placement increased from 82.3% to 93.7%, with ongoing performance between 94–98% across campaigns.
- Sender reputation recovered, eliminating major blocks and reducing bounce rates across multiple ESPs.
- Engagement metrics improved significantly, with open and click rates returning to pre-decline levels.
- Spam complaints dropped, as cleaner lists and better targeting reduced the risk of negative user signals.
The results extended beyond the technical domain. The project fostered a stronger operational rhythm between WithMe’s marketing and customer success teams, enabling proactive communication about potential filtering, list management, and customer experience issues before they escalated. The company now maintains an internal playbook for ongoing deliverability health, rooted in the processes developed with Email Industries.
Impact
By partnering with Email Industries, WithMe not only resolved its deliverability issues but also transformed how the team manages email as a performance channel. Their operations are now more data-driven, efficient, and compliant, with ongoing monitoring, regular list validation, and proactive domain management built into daily workflows.
Today, WithMe’s email program is once again a reliable revenue driver, backed by a strong sender reputation and scalable infrastructure. What began as a remediation project has evolved into a sustainable, long-term deliverability strategy that empowers the team to prevent issues before they arise.
“Email Industries has had a transformative impact on how we manage our email operations. Beyond improving our deliverability from ~80% to over 93%, their work led to better domain segmentation, cleaner lists, and stronger collaboration between marketing and customer success.”
– Shane Johns, WithMe, Inc.
Wrapping Up
The partnership with Email Industries built lasting confidence within the WithMe team — confidence that their email programs are optimized, protected, and performing at their best.
“I’d recommend Email Industries because they were strong communicators and true collaborators who solved our deliverability challenges, helping us protect our domain reputation and achieve consistent, high-performing email results.”
– Shane Johns, WithMe, Inc.
