In recent months, our client, a NYC-based medical college founded in the early 1900s, had encountered multiple issues with their email deliverability, especially when sending their student and recruitment communication. That’s when they turned to Email Industries for help.
Client Challenges
The client stated their initial concern was spam placement when sending to Gmail/Google Workspace addresses.
When our deliverability experts looked into the issue, they noticed suspicious spam trap listings for their domain that pointed to a possible spoofing issue.
After setting up DMARC monitoring, we found that our client was, indeed, a victim of spoofing, which can undoubtedly affect inbox placement at Google and other mailbox providers and spam filters.
This issue needed to be addressed immediately.
The Team
This collaboration required a few deliverability experts from Email Industries, including Neil Robinson, our Deliverability Team Lead, who performed the deliverability audit, managed the remediation, and worked directly with the client’s IT department.
Answering the Client’s Needs
The first and most critical step of this project was to lock down the client’s domain with a DMARC reject policy.
For this to happen, our team needed to identify and authenticate all legitimate email-sending platforms.
Our experts at Email Industries also implemented a DMARC reject policy and set up a reputation repair strategy utilizing a third-party service to help ramp up improvement.
One important thing to note here is simply providing instructions on reporting the abuse, but without header details and how widespread it was, there was not much the ISPs would do. That’s why having the reject DMARC policy was doing its job for Google to reject those spoofing emails.
After a few weeks, their Google reputation started improving; however, with each campaign, the client would deploy, we would still see a dip in reputation.
After talking to them about how their sending strategy might have changed in light of their deliverability issues, our team discovered the client had reverted to sending monthly “blasts” to all their contacts, which would send a spike of tens of thousands of emails every month, a practice frowned upon by mailbox providers.
We then provided explicit recommendations for their outreach that they could implement over time to maintain a high sender reputation.
Results of the Collaboration So Far
Our teams have been collaborating for nearly a year, and the project included identifying threats, eliminating them, and regularly monitoring deliverability.
Ultimately, the client’s domain reputation was raised from Bad to High at Google and remained there since restructuring their outreach sending volumes and timing.
The client’s team has been armed with proper email deliverability information, so they know what they should or shouldn’t do to maintain a higher reputation going forward.
Improve Your Email Deliverability with Email Industries
Are you struggling with similar challenges in your company? Our team is ready to support you in improving your deliverability and email marketing efforts. Whatever requirements you may have, we’ve got you covered. Contact our deliverability experts so that we can understand your challenges better and suggest solutions.
Founder and CEO of Email Industries