In a vastly competitive digital marketing era where millions of professionals contest for visibility, marketing agencies must be open to solutions extending beyond their existing service offerings to provide clients with greater value.
White-label email marketing can maximize profitability for your marketing agency by empowering you to create powerful email campaigns for clients using a platform that you can also resell at significant profit margins.
When you consider the impact of a white-label email service, the fanfare around it makes more sense. While some swear by its massive returns, others are smitten by its convenience.
This article explores the pros and cons of white-label email marketing, discusses whether you should go the white-label route, and highlights five excellent white-label tools you can use to level up your email marketing campaigns. But first, let us walk you through how white labeling works.
What is White Label Marketing?
Simply put, the white-label definition is any product or service without its own branding. You can repackage and sell white-label products/services using your company’s branding. This practice started in the 1990s and can be seen extensively across American grocery store shelves.
All the generic brand names you see daily—Walmart, Oreos, CVS, adhesive bandages, resealable bags, etc.—are private label brands. The goods are manufactured by one company and repackaged & sold by another.
Similarly, a white-label email marketing platform is created by a third party to enhance your service suite. This way, you own an email marketing platform without building it from scratch.
Your clients benefit from all the features, on-demand support, and periodic updates while you are spared the hassles of creating, maintaining, and updating proprietary software. White-label services are also customizable, meaning you can adjust the visual elements to represent your brand.
The Advantages of White Label Email Marketing
There are several pros to using white-label email software. Here’s how private label branding can help boost your business.
Saves Time and Money Needed for Developing Proprietary Software
Developing software is no easy feat! You need a core group of engineers to communicate with a project manager to create a well-rounded platform. This requires massive investments in time and money. Most marketing companies gravitate towards white-label solutions due to this monumental advantage.
You will be surprised by the number of big brands that use white-label email marketing services to power their clients’ campaigns. This helps them deliver comprehensive email marketing solutions while saving time and money.
Increases Your Product Portfolio
White-label branding can boost your portfolio when the need arises. For example, instead of developing proprietary software for every new client, you can instantly employ a tried-and-tested white-label email marketing solution at a fraction of the cost. Fortunately, there is an endless supply of white-label products on the market today.
Delivers Excellent Value to Clients
Your clients will only stick around if they get their money’s worth. The most effective way to drive client loyalty in this competitive era is to go above and beyond their expectations, making it difficult for them to find the exact value anywhere else.
The more value you add to your clients’ lives, the less likely they are to leave. With white-label email marketing, you can deliver holistic solutions, help clients with lead generation, convert browsers into customers, and boost revenue streams.
Personalize Your Customers’ Journeys
White-label email marketing platforms empower you to customize design workflows based on the client’s requirements. You can leverage email marketing automation to deliver relevant and highly personalized email campaigns to your client’s subscribers based on a schedule.
Leaves You with Hefty Profit Margins
You can personalize, rebrand, and resell white-label email marketing platforms at a price of your choice. How you choose to sell the services depends on you. For example, you can offer anything from plug-in software to fully managed services.
For example, Email Industries’ white-label solution comes with a robust support guarantee. You get priority access to every new feature and update on our white-label platform. The customer support staff is always at hand to ensure seamless API integration with other apps and assist you in every possible manner.
Establishes Your Industry Expertise
A white-label email marketing platform gives you access to enterprise business solutions, establishing your brand as a one-stop solution for your clients’ diverse needs. You’re viewed as an industry expert, and people trust you to deliver powerful email campaigns. All without spending a dime on developing and upgrading proprietary software.
Increases Trust and Customer Dependency
Convenience, high-quality offerings, and responsive support are the foundations of the modern SaaS world. A private-label email marketing platform enables businesses to manage their clients’ unique needs in a single application.
You don’t have to log in and out of different accounts to access multiple clients’ details, which improves efficiency. This leads to better email deliverability and a higher ROI, which in turn generates customer satisfaction and brand loyalty. When you go above and beyond for your clients, you motivate them to keep doing business with you.
The Drawbacks of White Label Email Marketing
As with everything under the sun, white-label email marketing has certain demerits. Before settling for a white-label email marketing platform, here are the disadvantages you should consider:.
Outsources Your Credibility
Reputation is everything for modern businesses. When you put your brand name on a product or service developed by another company, you put your reputation on the line. If the white-label manufacturer doesn’t share similar values, your outsourcing strategy can backfire.
Makes You Dependent on Third-parties
Since you need to depend on third parties for development and support, any delay in resolving errors or answering queries can inconvenience your clients. Persistent problems can discourage prospects from converting into paying customers and clients from becoming repeat customers.
Hinders Scalability
While a white-label solution can help you reach the market sooner and boost your product line without massive investments, you can’t alter, customize, or improve the service at will. So, you’re stuck if the platform provider keeps you from updating the features.
However, Email Industries provides comprehensive support, so you can focus on expanding your business. Our fully customizable white-label platform empowers you to deliver personalized email marketing campaigns for your client’s unique needs. Leverage our tried-and-tested digital marketing solutions and start delivering robust email campaigns today.
Top 5 White Label Email Marketing Software
The best private-label products maximize your ROI and protect your reputation. These are the top five white-label products that help boost your email marketing efforts.
Alfred by Email Industries
Alfred is a cutting-edge list hygiene tool offering next-level email verification services. Alfred eliminates bad contacts and identifies good contacts to boost email deliverability. From removing spam traps, zombie emails, and other bad actors to ensuring the contacts in your email list are active and updated, Alfred delivers complete performance checks to ensure your emails reach the subscribers’ inboxes.
Alfred runs a series of activity checks to segregate valid email accounts from unused and spam addresses. The tool verifies your contact list and delivers plain English insights into the deliverability of your mailing list, empowering you to make informed decisions. Further, Alfred is GDPR-compliant and safeguards client data from unauthorized access.
Alfred is also compatible with all the top email marketing and automation platforms, like Klaviyo and Digioh. You can verify email addresses in bulk, on the fly, and in real-time by integrating the Alfred API into your preferred email management platform. It is easy to use and cleans up your email lists in minutes. Better yet! Alfred is a part of Email Industries‘ comprehensive white-label package.
Key Features
- All-in-one email validation and threat detection solution.
- Identifies good contacts and eliminates the bad ones from your email list.
- Removes spam traps, email zombies, incorrect addresses, and other bad actors.
- Maximizes reach and deliverability with low-to-moderate threat scores.
- GDPR-compliant, ensuring the secure handling of customer data.
Unlayer
Unlayer offers an intuitive email builder that integrates with your application in less than five minutes. Using its effective drag-and-drop editor, you can design neat-looking emails in minutes. You can also customize the app to create unique features at will, eliminating the need to wait for updates. Unlayer comes with comprehensive documentation and instructions for creating tools on the platform.
Key Features
- Intuitive drag-and-drop editor
- Developer-friendly documents
- Customizable features
- Compatible with the top email clients
- Includes a landing page and pop-up builder
OptinMonster
One of the best white-label lead generation software on the market, OptinMonster helps grow your email lists by creating stunning campaigns like inline forms, slide-ins, popups, and floating bars. The tool is fully customizable, allowing you to replace the OptinMonster logo and brand name with your own. The tool simplifies client organization and lets you choose what your clients can see on the dashboard.
Key Features
- White-label platform with custom branding for the dashboard and campaigns
- Allow clients to collaborate on projects
- Set custom user permissions
- Segregate and manage multiple clients simultaneously
- Integrate with popular email service providers like SendinBlue and Constant Contact
- Detailed analytics to create client reports
MonsterInsights
MonsterInsights is an analytics plugin to help white-label marketers measure the performance of their subscription and lead generation forms. The tool displays your top-performing pages, posts, and products that you can use to email clients. You can also track custom performance indicators, manage the sites on which the MonsterInsights license is active, and turn off the tool on client sites.
Key Features
- Easy to set up and integrate with client sites
- Provides real-time data to improve your marketing strategy
- Measure the performance of sign-up forms
- Get customized PDF reports
- Find the top-performing assets to leverage in your email campaigns
- Control access permission for team members and clients
Constant Contact
One of the most popular email service providers, Constant Contact, can help you create and send beautiful broadcast emails across your mailing lists. You can remove their logo and brand name on campaigns like event-related emails, survey invitations, and more. The tool lets you manage your client’s email marketing accounts independently or via the platform.
Key Features
- Add multiple accounts for Campaign Creator or Account Manager roles
- Intelligent eCommerce automation tools for processing data and predicting the outcome
- Create custom-branded email campaigns
- Adjust the delivery schedule and frequency of promotional offers
- Resell marketing services to your clients
Harness the Power of White Label Solution for Success
The right white-label email marketing partner expands your service portfolio, empowering you to deliver a wider range of personalized solutions without investing a dime or second in developing proprietary software. Book a discovery call today to learn how you can deliver integrative email marketing services using Email Industries’ white label solutions.
Head of Growth at Email Industries