In today’s fast-paced consumer world, email marketing remains a powerful tool to engage with customers and drive conversions. While traditional email marketing practices continue to be widespread, the introduction of artificial intelligence (AI) has revolutionized the industry.
With the help of artificial intelligence, email marketing has become more efficient and effective, and the benefits will only expand in the coming days. AI email marketing tools leverage intelligent algorithms and advanced machine learning abilities to deliver personalized emails on a large scale.
This article explores the fundamentals of AI email marketing, shortlists the benefits of AI technology for email deliverability, discusses how to use AI marketing automation, and highlights 5 powerful AI email marketing tools you can use to develop state-of-the-art email campaigns.
What is AI-based Email Marketing?
AI email marketing is a machine-learning-based process that empowers marketers to develop robust email campaigns. With the help of artificial intelligence, email marketing teams can process big data instantly to create personalized content for their target audience.
AI email marketing tools use data-driven insights to optimize your strategies, automated emails to save time on repetitive tasks, and an intuitive AI email writer to help you create the subject line, body copy, and entire emails.
With the help of AI-based email marketing, you can also get deliverability insights such as:
- Which email subject lines perform better
- What is the optimal email-sending frequency
- When to send abandoned cart reminders
- How frequently do recipients open your emails
- Which new segments to include in your email list
- How to personalize emails for subscribers
- How recipients interact with your outgoing messages
Benefits of AI-powered Email Marketing Strategies
One of the primary benefits of using AI-powered email campaigns is efficiency. You can save countless hours automating routine processes and launch effective campaigns faster. Most AI email marketing tools use machine learning to understand the specifics of your business and offer tailored solutions.
You won’t be left guessing what works best for your business, as AI email tools use real-time metrics to analyze your email performance and set benchmarks to identify improvement areas. Let’s walk you through the key benefits of using artificial intelligence for email marketing.
In-depth Personalization
With the help of AI, you can quickly learn more about your customers’ interests, preferences, behavior, and browsing habits. Using this data, you can send product recommendations, deals & discounts, newsletters, and personalized content that resonates with the audience.
When a person browses your website for specific items, AI stores that data and creates re-targeting campaigns based on the abandoned cart information. This level of email personalization is beyond human capability. AI email marketing helps you engage with subscribers based on their behaviors, increasing their chances of converting into paying customers.
Improved Efficiency
Everything a human does, AI email marketing tools do better. With the help of AI email optimization and automation, email marketing teams can focus on the big picture instead of dealing with minor problems individually.
AI analyzes customer behavior and email performance in real time, meaning you can use data from yesterday’s campaign to optimize today’s outgoing emails. Better yet! You can do all this without spending a fortune by employing a team of dedicated data scientists.
Effective Optimization
AI-powered email marketing tools can also optimize existing campaigns. AI uses real-time data to make minor changes to your email campaigns. These slight alterations accumulate to deliver massive results. For example, AI can optimize your email campaigns by:
- Segregating your subscribers based on interests and preferences
- Adjusting the email delivery schedule to align with the subscribers’ routine
- Recommending a better subject line that appeals to the readers
Reliable Automation
AI-powered email marketing automation streamlines email deliverability and drastically reduces response times. Your support team might not always be around when a customer needs help. AI tools can fill in until a human takes over.
You can use AI-powered email content like pre-written copy, blog posts, promotions, and links to engage the audience without human intervention. Email marketing bots can also suggest improvements to your marketing strategy and content based on past performance.
How to Take Advantage of AI in Email Marketing?
There are specific use cases for artificial intelligence in email marketing. Let’s walk you through the fundamental uses in detail.
Content Ideation
The most challenging part of email marketing is planning. Content creation becomes easy once you get the gist of what to discuss. You know what we’re talking about if you’ve spent countless hours staring at the screen before starting a project. An AI email generator can quickly solve this problem. Feed your business details, campaign goals, and target audience into the tool and generate ideas for your brand quickly.
Email Copywriting
Modern email providers have integrated AI email writers to help you craft a bespoke email copy. The tools generate and optimize email content based on your instructions. You can write the subject line, body copy, or headlines based on your requirements. ChatGPT has made a lot of waves recently. Other examples include Google Bard, Jasper, and Rytr.
Predictive Analysis
AI analyzes real-time data and predicts which content will more likely resonate with readers. For example, you can identify high-performing offers and promotions and integrate them into future email campaigns. With the right insights, you can predict future trends and outcomes, level up your marketing efforts, and stay ahead of the competition.
Email Validation
Creating a high-quality email list is one of the most challenging tasks in email marketing. With the help of AI, you can simplify email validation for your business. AI can review existing email campaigns and compare metrics to prevent invalid email addresses from messing up your deliverability rates and sender reputation. You can use AI tools to skip low-quality emails and save time and money.
Sending Frequency
Since AI technology mostly relies on natural language generation, it excels at generating content. But that’s not all. AI can track the value generated by your email messages and analyze the sending frequency to help optimize your delivery schedule. This is a boon, considering you risk burning out the audience if you send emails too soon. But on the other hand, if you rarely send emails, you risk missing opportunities.
6 Powerful AI Email Marketing Tools
Now that you understand the function of AI in email marketing, let’s walk you through 6 powerful AI email marketing tools you can use to streamline your email marketing efforts.
Mailchimp
A veteran in email marketing, Mailchimp uses AI to enhance its service portfolio. Mailchimp creates highly personalized business email campaigns using AI-driven features like send-time optimization and product recommendations. Mailchimp’s intuitive user interface, advanced automation capabilities, and robust analytics make it a popular choice for small and large businesses.
HubSpot
HubSpot is a renowned marketing platform that uses AI-powered marketing tools. The advanced email features help you deliver highly engaging email campaigns. The AI tools leverage real-time data to segment audiences, identify customer behavior, and personalize email content. Using HubSpot, email teams can automate workflows, drive conversions, and track performance with detailed insights.
Brevo
Brevo, formerly Sendinblue, is a versatile email marketing platform that uses AI-powered tools to optimize email marketing campaigns. You can automate repetitive tasks, streamline lead nurturing, and personalize emails easily. The platform monitors user behavior, enabling email teams to deliver targeted messages. Brevo’s AI-powered features also include CRM and analytics, which help provide the complete package.
Moosend
Moosend is an intuitive email marketing platform that uses AI-powered features to create, automate, and optimize email campaigns. The platform offers a user-friendly interface, enabling businesses to interact with their audiences effortlessly. The highlights include a drag-and-drop email builder, advanced automation workflows, and many pre-designed email templates. Moreover, Moosend’s AI analytics tools offer valuable insights to measure performance and optimize campaigns.
GetResponse
GetResponse is a popular email marketing software that uses AI-powered marketing tools to deliver effective campaigns. The platform offers an extensive list of customizable templates and a user-friendly email builder for creating comprehensive campaigns. You can use the advanced segmentation and personalization options to target audiences with relevant content.
Constant Contact
Constant Contact, robust email marketing and segmentation software that uses AI to deliver tailored campaigns, is famous among digital marketing circles. The AI-powered features include list segmentation, contact management, and workflow automation. You can use the drag-and-drop email builder to design visually appealing email campaigns from scratch. In addition, the powerful analytics tool enables businesses to measure performance and optimize campaigns based on historical data charts.
Elevate Email Marketing with AI
All in all, the integration of AI in email marketing is a game-changing advancement, providing businesses with the tools to conduct more efficient, personalized, and impactful email campaigns. As the digital marketing landscape continues to evolve, adopting AI in email marketing is crucial for businesses aiming to maintain a competitive edge and forge stronger connections with their audience.
Head of Growth at Email Industries