Despite the significant improvements in digital advertising, email marketing remains one of the most potent tools for a reason: it delivers results! Email marketing campaigns allow you to segregate the audience according to their requirements and preferences, build mailing lists targeting specific customers, and send relevant emails that help solve their problems.
With the help of Email Industries, you can be sure that your messages are being delivered to your email subscribers. Our email marketing services are tailored to improve email deliverability. Our experts utilize email marketing best practices to improve your sender reputation, boost open rates, and maximize deliverability.
In this blog post, we will discuss three email marketing case studies highlighting how Email Industries helped different businesses achieve their goals with digital marketing.
Client 1 – How Email Industries Optimized Their Email Marketing Strategy to Reduce Campaign Production Time by 50%
Deliverability can be a tough nut to crack, and our client learned that the hard way. Their goal was to reach the target audience in over 20 languages, but their email campaigns constantly triggered spam filters. Email Industries offered a streamlined email marketing solution that reduced production time by 50%, accelerating deliverability, and boosting open rates.
Breaking Down the Challenge
The challenge was to design, create, and deliver dynamic email marketing campaigns in 20+ languages. Unfortunately, the email marketing automation platform they were using then couldn’t design personalized email templates from scratch. Additionally, haphazard marketing tactics severely hampered their email deliverability success.
Our Strategy for Maximizing Deliverability
After carefully studying the client’s requirements, Email Industries designed a personalized email marketing campaign, keeping their business goals in mind. From custom template production and asset templating to design and coding services, our experts created a bespoke email sequence comprising promotional emails, welcome messages, lead nurturing emails, newsletters, follow-up emails, re-engagement emails, abandoned cart emails, and transactional emails.
Our strategy was to maximize the client’s outreach potential by identifying what interested their email subscribers. We maximized email engagement by generating interest among the target audience with proven email subject lines and attractive templates and created urgency with our marketing copies.
The Outcome
Careful planning and implementation helped reduce email production time by 50%, a massive accomplishment when creating personalized and dynamic email campaigns in 20+ languages. Our bespoke marketing strategy amplified click-through rates significantly, and the client recorded greater customer engagement and better sales figures after the campaign.
Client 2 – How Email Industries Improved Their Subscriber Quality, Engagement Statistics, and Other KPIs
The client wanted to increase the impact of their email campaign across different media properties. Unfortunately, the email marketing software they used then couldn’t deliver optimum results. Email Industries audited their existing processes to identify areas for improvement and launch a personalized email marketing campaign, leading to improvements in all KPIs over the years.
Breaking Down the Challenge
The challenge was to maximize brand visibility across multiple media properties. The client’s existing email campaigns weren’t optimized for deliverability, and most emails ended up in the junk folder. It was only when the subscriber count and customer engagement went down drastically that the client noticed the problem.
Our Strategy for Maximizing Deliverability
Our team conducted a thorough audit of the client’s existing email campaigns. After identifying the areas that needed improvement, Email Industries’ experts devised a custom marketing strategy to boost the click-through rate. We started by collecting and organizing data like customer behavior, purchase habits, browsing history, cart abandonment rates, etc.
Armed with the necessary information, we segregated the contact list and created relevant content for the segment subscribers. Our team created custom templates for the email sequence, wrote a bespoke email subject line, introduced double opt-in forms to verify the mailing list, and added social links to boost engagement on popular social platforms.
The Outcome
The client noticed an immediate increase in open and click-through rates and a steady improvement in subscriber quality. Since the new subscribers engaged with the brand willingly, it increased online sales and brand loyalty. Moreover, our team collaborated with the client, teaching their in-house staff about email marketing best practices. This led to a steady improvement in all key performance indicators (KPI) over the next few years.
Client 3 – How Email Industries Boosted Email Deliverability for Office 365 and Google Workspace Addresses
The client struggled with high bounce rates for Google Workspace and Office 365 addresses with their previous email marketing software. After switching to Email Industries’s marketing solutions, they posted a massive jump in customer engagement, a better seller reputation, and lower bounce rates.
Breaking Down the Challenge
The primary challenge was to immediately arrest the soft and hard bounce rates for Office 365 and Google Workspace addresses. Emails sent to these mail service providers were flagged as spam, and the messages either remained undelivered or redirected to spam folders.
Our Strategy for Maximizing Deliverability
The Email Industries team experimented with elements like the subject line, content, images, template, CTA, etc., to check if the messages reached the inbox in a test environment. We audited the IP and domain addresses to analyze the credibility, enabled/disabled tracking, and used different mailboxes for split testing purposes.
After several rounds of A/B testing, we created an email marketing case study shortlisting our findings, and used the data to create a personalized campaign from scratch. We ran multiple dummy campaigns to analyze the potential problems our client’s customers might face in the real world. After consistently getting favorable results, we briefed the client on improving the content for future campaigns.
The Outcome
The client noticed an immediate rise in customer interaction as open rates began increasing. The bounce rate dropped significantly over time, and the client’s emails started reaching customers’ Office 365 and Google Workspace inboxes.
What We Learn from These Success Stories
The three successful email marketing campaign case studies above demonstrate the importance of following email marketing best practices for maximizing deliverability and open rates. You too can replicate their success with the appropriate email marketing solution. Start with the basics before moving on to the advanced stages.
Don’t hesitate to reach out to us if you need help. Book a discovery call with Email Industries now, and a professional will get back to you shortly. Share your requirements with the team and learn how our expertise can benefit your business.
Head of Growth at Email Industries